Bruce Reynolds, Lord Mayor

BRUCE REYNOLDS, LORD MAYOR OF THE CITY OF PERTH

Bruce has been Lord Mayor since being elected to the role in October 2025. He has served as a City of Perth councillor since 2023. Bruce is deeply committed to the city’s development and the welfare of its residents.

Bruce’s passion for community service extends to the non-profit sector and he has served in various volunteer, board and chair roles.

He is a former president of The Rotary Club of Perth City East, and helped to facilitate significant community engagement and fundraising efforts with our dedicated team of members.

An accomplished business owner, Bruce’s entrepreneurial activities span 27 years of business ownership. Bruce is the founder of Crush Creative, where he leads a team that has delivered exceptional design and marketing solutions to major brands and small businesses alike. He also leads Crush Realty, with an expertise in property marketing, administration and sales.

Bruce owns Braddock’s Dispensary, a specialty coffee house in Northbridge, which also serves as a community hub.

Come and listen to Bruce reflect on his role as Lord Mayor and what being a rotarian means to him